Started in 2011, Celebrate ORGULLO is a month long celebration of events
across South Florida.

• Going into our 7th year of Celebrate ORGULLO, we are refocusing on elements & programming that better
serve & showcase the Hispanic LGBT community – Culture, Heritage, the Arts, Food, Music, Literature,
Education, Family, Health & Wellness.

• Media agreements with Edge Media, Miami Herald, Ambiente Magazine, social media, radio
and more, will
help us continue to grow interest, attendance, and brand loyalty.

Our event covers demographics in every age category, orientation, ethnic
& economic bracket.

• The Greater Miami Convention & Visitors Bureau has conducted on-site surveys on attendees, demographics,
shopping habits & more.

• UNITY COALITION|COALICIÓN UNIDA is a Florida non-profit whose focus is the Leadership, Protection &
Promotion of the Latino|Hispanic LGBTQ community – The only organization of its kind since
2002.                                                                              
                                                                                      

WHY CELEBRATE ORGULLO? | HISPANIC LGBT PRIDE FESTIVAL

NATIONALLY

POPULATION
– 16 MILLION in USA (6.8% of the population, 18 years or older)
ANNUAL BUYING POWER - $900 BILLION (top 3 minority market, 2015)
LOYALTY RATE – Highest loyalty rate – 88% - among diverse markets Witeck-Combs/Harris
LGBT U.S. BUYING POWER $830 billion Nielsen                
HISPANIC U.S. BUYING POWER $ 1.2 Trillion LOCALLY
MIAMI-DADE COUNTY POPULATION  2,662,00 U.S. Census        
LGBT POPULATION in 2015 – 183,600 est. (self-identified 18 years and over)
LGBT BUYING POWER IN MIAMI -DADE (per capita) $45,000     
LGBT GDP $7,8333,600  Witeck-Combs/Harris Poll stats
LGBT TOURISTS VISITING ANNUALLY 1,200,00                              
ANNUAL ECONOMIC IMPACT $1,7000,00  Greater Miami Convention & Visitors Bureau


WHERE ARE Celebrate ORGULLO ATTENDEES FROM?

62.9% MIAMI-DADE COUNTY                                                                                                                 .

14.8% MONROE, BROWARD & PALM BEACH COUNTIES    .

13.8% ELSEWHERE IN U.S.                                            .

8.6% INTERNATIONAL VISITOR         .

HOUSEHOLD INCOME RANGE

17.1%  UNDER $25,000                                         .

34.4%  $25,000 To $65,000                                                   .

5.2%  $65,000 TO $105,000  .

11.0% OVER $105,000                                .

HOW DO YOU IDENTIFY?

29.0% STRAIGHT                                         .

42.1% GAY                                                                     .

14.0% LESBIAN                            .

9.3% BISEXUAL                    .

5.6% TANSGENDER   .
MIAMI'S HISPANIC LGBT PRIDE FESTIVAL
FESTIVAL DE ORGULLO HISPANO LGBT DE MIAMI
OCT 1 - OCT 15, 2017
UNITY COALITION|COALICION UNIDA'S  7TH ANNUAL
MUSIC FESTIVAL
WRITERS FORUM
ARTISTS STUDIOS
BUS TOURS
LEGENDS
AWARDS
.
HOTELS

VOLUNTEER

ABOUT
ORGULLO



BE A
SPONSOR
.
.
Celebrate ORGULLO FESTIVAL
SPONSORSHIPS

All in-kind Sponsorships are valued at 50% of Sponsor Level.
Tax deductions available for Sponsorships to extent of the Law.

PRESENTING SPONSOR – $35,000

• “Presented by” on all media (Celebrate ORGULLO, Presented by…)
• 12 VIP tickets to LEGENDS BALL Gala   • Complimentary Valet Parking.     
• 4 tickets to ESCRITORES|Writer’s Salon & Private Lunch with the author.
• 4 VIP tickets to Noches de JAZZ y POESIAS
• 4 VIP tickets to ARTISTS STUDIO Traveling Party & private meeting with the artist.
• Logo on all media, Logo with hyperlink on website & Logo with hyperlink on  
social media

ORO|GOLD – $25,000

• 9 tickets to LEGENDS BALL Gala     • Complimentary Valet Parking.
• 4 VIP tickets to Noches de JAZZ y POESIAS
• 2 VIP tickets to ARTISTS STUDIO Traveling Party & meet the artist.
• Logo on all media, Logo with hyperlink on website & Logo with hyperlink
on social media


PLATA|SILVER – $20,000

• 9 tickets to LEGENDS BALL Gala        
• 2 tickets to ESCRITORES|Writer’s Salon & Private Lunch with the author.
• 4 VIP tickets to Noches de JAZZ y POESIAS
• 2 VIP tickets to ARTISTS STUDIO Traveling Party
• Logo on  limited media, Logo with hyperlink on website & Logo with hyperlink
on social media


BRONCE|BRONZE - $10,000         .
• 6 tickets to LEGENDS BALL Gala        
• 4 VIP tickets to Noches de JAZZ y POESIAS
• 2 VIP tickets to ARTISTS STUDIO Traveling Party
• Logo on  limited media, Logo with hyperlink on website & Logo with hyperlink
on social media

INDIVIDUAL EVENT SPONSORSHIPS | $3,500 and up
(LEGENDS Ball, Artists Studio tours, etc)
• Logo placement relating to individual event      
• On site sampling & promo table.     
• Gift bag inclusion of promotional items.
• 4 VIP tickets LEGENDS BALL,
OR 6 tickets to ARTISTS STUDIO Tours  

LEGENDS Ball Pillar | $ 1,500
•2 VIP tickets LEGENDS BALL
• Gift bag inclusion of promotional items.       



CONTACT Herb Sosa for SPONSORSHIP OPPORTUNITIES & INFO:
786-271-6982 or herb@unitycoalition.org